This was a variable data brochure that was mailed to targeted audiences in four groups. Between each group, the inside front cover letter changed with targeted messaging, along with the back cover copy.
The saddle-stitched 12-page brochure was printed with a spot gloss varnish on the certification designation acronyms, adding a special touch to the piece. The cover is a heavyweight (111 lb) dull cover stock and the interior pages were printed on bright 80 lb text stock. The finished product was a successful mailing campaign and a print piece that rose to the level of the certifications it promoted within.
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