Excel Ace Campaign


Direct mail, advertising and web

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Concepted and developed art and collateral for the WorldatWork Excel Ace Campaign, a specialized education course for HR professionals that would be held in several cities across the nation. The event title came from the marketing manager and I developed the look — colorizing a vintage photograph — and created the event logo, layout and design of ads, direct mail and social media graphics.

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The goal was to create a vintage-inspired and fun campaign that highlighted the many cities the tour would stop at. The direct mail piece unfolded up, revealing the course details.

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