This logo was designed for the AWLP Work-Life Forum, an event that is very intimate and conversational. The goal of the logo was to reflect the tone of the event, have a bold and modern look and to be simple and easy to use across different channels. The font choice reflected the typography of the brand so the focus on the redesign of the logo was on the layout and design of elements. The logo also needed to be easily updated from year to year and this design solved the issue by the placement of the year.
Contact me by email with any questions or projects you would like to discuss with me.